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| Personalization Strategies |
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| Hotels are now leveraging first-party data, advanced technologies, and automation paired with a balance of human touch and cross-team collaboration to tailor email marketing, loyalty programs, and on-property communications to achieve hyper-personalization. This data-driven approach is reshaping the future of the hospitality industry and may be a key to sustaining customer loyalty. I discussed this with my peers in the HSMAI Rising Marketing Leaders Council meeting recently. Here are our 5 takeaways. Read more |
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| Google Search |
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| The AI search tools are getting better - but they don't yet understand what a search engine really is and how we really use them. Read more |
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| Fraud Risk |
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| Many hotels are lacking in their procurement due diligence, creating lucrative opportunities for fraudsters. It's estimated that hotels lose between 5% and 6% of their annual revenue due to fraud. Read more |
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| Group Booking Technology |
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| Are you looking to transform your hotel with group sales technology? The hotel industry, marked by its fast pace and relentless demands, requires modern tools and efficiency to keep up. Every guest experience counts, and equipping your hotel with the right platform isn’t just an investment in technology but in ensuring excellence at every guest touchpoint. Read more |
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| Hotel Distribution Strategy |
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| The hotel distribution channel landscape is undergoing a seismic shift. Online travel agencies (OTAs) that once leveled the playing field for independent properties now dominate, their economic muscle squeezing hotel margins. Metasearch engines commoditize the search experience, making standalone properties indistinguishable. Meanwhile, the growth in alternative lodging threatens hotels' grip on the accommodations sector. Read more |
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| Machine Learning |
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| Think of your pricing strategy getting a smart upgrade - now it's nimble, sharp, and syncing perfectly with the market's beat, all thanks to AI. This isn't a distant dream but today's reality, where AI and human insight converge to craft a pricing symphony, playing the notes of profitability and guest satisfaction in perfect harmony. In this article, we're sailing into the heart of pricing automation, a strategy that blends the precision of AI with the nuanced understanding of a seasoned Revenue Manager. Read more |
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| Procurement Services |
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| The two companies allinvos and FutureLog, specialising in digital processes and solutions for the hospitality industry, have entered into a new strategic partnership as of April 2024. Customers will benefit from digital solutions for the entire procure-to-pay process from a single source: from digital ordering to digital invoice processing. Read more |
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| Emergency Communications |
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| While PBX systems utilizing VoIP networks are ideal for general hotel communication, emergency communications paths within the elevator must meet unique code requirements and require special attention as it pertains to risk/liability reduction. Consider these shortcomings. Read more |
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| Hotel Booking Engine |
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| Optimizing Revenue per Available Room (RevPAR) is one of the key focuses of most hoteliers. Travel is up, but so are guest expectations. Navigating the complex world of revenue management requires innovative solutions. While dedicated revenue management software is a component of this process, all of your technology must work together to increase your bottom line. Read more |
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| Revenue Management |
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| Data is the lifeblood of your business, and as a hotelier, it's what helps you make informed decisions, stay ahead of your competition, and ultimately, drive revenue. Read more |
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