Director, Market Research Platforms

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  • Marriott International, Inc.

    Director, Market Research Platforms

    Marriott International, Inc.


    Hospitality - Hotel

    Degrees Required:
    Not Specified

    Employment Type:

    Manages Others:



    Posting Date Feb 15, 2018

    Job Number 18000CUQ

    Job Category Sales and Marketing

    Location Marriott International HQ, Bethesda, Maryland VIEW ON MAP

    Brand Corporate

    Schedule Full-time Relocation? No

    Position Type Management

    Start Your Journey With Us

    Marriott International is the world's largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. We believe a great career is a journey of discovery and exploration. So, we ask, where will your journey take you?


    The Director, Market Research Platforms manages market research and tracking programs and vendors used to generate key Customer and Competitive Insights. This position is responsible for managing Consumer Insight programs associated with evaluating and tracking the effectiveness of Marriott's brands and businesses, monitoring competitor moves, and other programmatic efforts to gather and disseminate insight related to broader business needs. This position works closely with peers on the Customer Research team as well as the Consumer Insight Advisors to develop and improve ways to provide insights in a timely manner, with attention the speed of project turnaround and need to tailor and manage expectations for work with global implications. In addition, the Director must be able to connect the needs of business users/internal clients to core Consumer Insight programs and help support the efforts of the Customer Research team.



    Education and Experience

    • 6+ years of professional experience, demonstrating progressive career growth and a pattern of exceptional performance in consumer research and/or project/program management positions.

    • Bachelor's degree required, preferably in a consumer- or analytics-oriented discipline (e.g. consumer marketing research, operations research, economics, statistics, social psychology, consumer psychology).

    • Master's or other advanced degree in a marketing or research discipline desirable

    • Demonstrated ability to manage projects, programs and vendors to impactful business outcomes

    Key Skills and Experience

    • Demonstrated expertise in customer research methods (e.g. survey design, statistics, sampling theory, in cross-cultural settings highly desirable).

    • Extensive experience leading complex, high profile, multi-brand research initiatives and


    • Outstanding vendor negotiation and project management skills

    • Highly effective oral/written communication abilities; and excellent presentation


    • Innovative thinker with broad business view; can balance strategic and financial




    for development and sustainment of key Consumer Insight platforms, including foundational research programs (supporting the Senior Director, Market & Digital Research), the competitive intelligence platform, customer communities and forums, CIAS Central and other key programmatic efforts that support understanding and monitoring Consumer sentiment.

    • Works with key stakeholders within Consumer Insight Advisory Services, and business users, to understand and define the needs for Marriott's Consumer Insight platforms, and continuously evaluate the effectiveness of service offerings against those needs.

    • Collaborating with the Senior Director, Market and Digital Research, oversees the management of vendor support in the areas of brand and program tracking, survey and other insight-gathering platforms (e.g. trend scanning, 3rd party research data), and consultants used for broader enterprise, cross-cultural, or portfolio-level insight gathering.

    • Leads development and sustainment of Marriott's global competitive intelligence program (MI Intelligence), all global customer communities and forums, and CIAS Central, Marriott's self-service insights portal.

    • Collaborates across Consumer Insight Advisory services to understand needs, develop approaches, and identify vendors (as necessary) to address key insight needs across business users; continuously evaluate the effectiveness of service offerings against those needs.

    • Supports the broader Consumer Insight team in their need to provide insights, understanding, and actionable recommendation to key stakeholder groups.

    Provides leadership, guidance, and support for broader enterprise, cross-cultural, or portfolio-level insight gathering.

    • Work with VP, Customer Research, VP, Consumer Insight Advisory Services, and other key stakeholders, on development of materials to support executive speaking engagements or strategic enterprise-wide efforts where consumer insight is needed (e.g. Media interviews, Board presentations, Owner conferences, etc).

    • Support VP, Consumer Insight Advisory Services in representing Consumer Insight within Marriott, including dissemination of self-service insight materials across a broader internal audience (via CIAS Central, BMSC Amplify, and other sources), serving as first point of contact for "on call" support [Click Here to Email Your Resumé]), and conducting internal "road show" sessions as needed.

    • Collaborates with stakeholders to define research requirements for key Consumer Insights questions.


    and Conducting Human Resources Activities

    • Builds strong relationships with stakeholders, team members, and vendor partners.

    • Demonstrates advanced knowledge of function-specific procedures.

    • Keeps up-to-date technically and applies new knowledge to job.

    • Performs other reasonable duties as required for this position.




    • Communication - Conveys information and ideas to others in a convincing and engaging manner through a variety of methods.

    • Leading Through Vision and Values - Keeps the organization's vision and values at the forefront of decision making and action.

    • Managing Change - Initiates and/or manages the change process and energizes it on an ongoing basis, taking steps to remove barriers or accelerate its pace; serves as role model for how to handle change by maintaining composure and performance level under pressure or when experiencing challenges.

    • Problem Solving and Decision Making - Identifies and understands issues, problems, and opportunities; obtains and compares information from different sources to draw conclusions, develops and evaluates alternatives and solutions, solves problems, and chooses a course of action.

    • Professional Demeanor - Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values.

    • Strategy Development - Develops business plans by exploring and systematically evaluating opportunities with the greatest potential for producing positive results; ensures successful preparation and execution of business plans through effective planning, organizing, and on-going evaluation processes.



    • Building a Successful Team - Uses an effective interpersonal style to build a cohesive team; inspires and sustains team cohesion and engagement by focusing the team on its mission and importance to the organization.

    • Strategy Execution Ensures successful execution across of business plans designed to maximize customer satisfaction, profitability, and market share through effective planning, organizing, and on-going evaluation processes.

    • Driving for Results - Sets high standards of performance for self and/or others; assumes responsibility for work objectives; initiates, focuses, and monitors the efforts of self and/or others toward the accomplishment goals; proactively takes action and goes beyond what is required.



    • Customer Relationships - Develops and sustains relationships based on an understanding of customer/stakeholder needs and actions consistent with the company's service standards.

    • Global Mindset - Supports employees and business partners with diverse styles, abilities, motivations, and/or cultural perspectives; utilizes differences to drive innovation, engagement and enhance business results; and ensures employees are given the opportunity to contribute to their full potential.

    • Strategic Partnerships - Develops collaborative relationships with fellow employees and business partners by making them feel valued, appreciated, and included; explores partnership opportunities with other people in and outside the organization; influences and leverages corporate and continental shared services and/or discipline leaders (e.g., HR, Sales & Marketing, Finance, Revenue Management) to achieve objectives; maintains effective external relations with government, business and industry in respective countries; performs effectively as a liaison between locations, disciplines, and corporate to ensure needed resources are received and corporate strategies are understood and executed.


    Talent and Organizational Capability

    • Organizational Capability - Evaluates and adapts the structure of assignments and work processes to best fit the needs and/or support the goals of an organizational unit.

    • Talent Management - Provides guidance and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives.


    and Applying Professional Expertise

    • Technical Acumen - Understands and utilizes professional skills and knowledge in a specific functional area to conduct and manage everyday business operations and generate innovative solutions to approach function-specific work challenges.

    Marriott International is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Marriott International does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws.

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