Senior Manager, Brand Marketing, Aloft Hotels and Moxy Hotels
Senior Manager, Brand Marketing, Aloft Hotels and Moxy Hotels
Marriott International, Inc.
Hospitality - Hotel
Posting Date Jan 12, 2018
Job Number 180000QZ
Job Category Sales and Marketing
Location , , New York VIEW ON MAP
Schedule Full-time Relocation? No
Position Type Management
Start Your Journey With Us
Marriott International is the world's largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. We believe a great career is a journey of discovery and exploration. So, we ask, where will your journey take you?
The Senior Manager, Brand Marketing is responsible for the development and management of global initiatives to successfully and efficiently achieve Brand and global Sales and Marketing objectives. This role contributes specialized knowledge and skill in a discipline area to support team and department business objectives by working with all Marriott International global marketing teams, including franchise marketing, field marketing, development marketing, loyalty (SPG and Marriott Rewards), continent marketing and corporate partnership teams. This position requires work to be done under limited supervision, within established guidelines, and entails the development and analysis of more complex business information to assist in the decision-making process. Working with the Vice President, Brand Marketing; Senior Manager, Brand Marketing; and other key Corporate Marketing leaders, the Sr. Manager, Brand Marketing will manage cross-functional communications, creative agencies, marketing campaigns, specified departmental projects, and brand budgets, in addition to managing all brand-related marketing communications needs, including those in support of Global Brand Partnerships, Loyalty teams, CRM, Direct Sales, Human Resources, etc.
Education and Experience
5-7 years minimum in marketing with at least 5 years directly managing teams and/or partner agencies/freelancers.
Proven budget management skills.
Experience in working in and successfully navigating a highly matrixed organization.
Proven ability to facilitate and work effectively with cross-functional teams in support of specific business priorities.
Proven track record with managing complex brand marketing programs.
Demonstrated project leadership skills.
Travel, hospitality & lifestyle marketing experience strongly preferred.
CORE WORK ACTIVITIES
Managing Work, Projects,
Develop, execute & manage Global Brand Marketing plans, calendars & budgets
Take the lead and collaborate closely with various Marriott Global teams to ensure the brands' key messaging and initiatives are communicated through the organization, and provide marketing support for those teams, including but not
Continent Teams (North America, Latin America, Europe, Asia, Africa, Middle East).
Loyalty Program Marketing (SPG, Marriott Rewards)
Global Marketing initiatives
Global Marketing calls
Manage Global Marketing Calendars ensure initiatives/best practices from continents
and other teams are shared
Work with Marriott Global Partnerships & Sr. Manager, Partnerships to leverage Global/Corporate partners
Work with Sales and Marketing Support Manager to provide support to Marriott Sales
Support key Marriott initiatives as they relate to the brands internal conferences (GMs, Owners, Brand University, Team offsites, etc.)
Work with agencies with support from Brand Marketing team to develop toolkits, assets and collateral to support Global Marketing objectives
Clearly and regularly communicate timelines, deliverables and success metrics to key stakeholders. Provide support to internal cross-functional departments, agencies and vendors to ensure efforts are aligned.
Develop business requirements, then direct and implement solutions to address unique global needs, such as those related to the customer communications and vendor relationships.
Play crucial role of planning and prioritizing resources against the associated Brand and marketing work plans and be responsible for tracking against those work plans. Set and maintain timelines and budgets associated with these processes, in addition to maintaining up to date communications with leadership regarding these efforts.
Facilitate, develop and manage implementation plans for category-wide major initiatives, track status and accomplishments.
Successfully achieve sales and marketing objectives on-time and within budget, while ensuring quality and brand standards are met.
Informs, updates, and provides information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person in a timely manner.
Attends and participates in all relevant meetings.
Presents ideas, expectations and information in a concise, organized manner.
Uses problem solving methodology for decision making and follow up.
Maintains positive working relations with internal customers and department managers.
Manages time effectively and conducts activities in an organized manner.
Performs other reasonable duties as assigned by manager.
Builds credibility with others and encourages strong working relationships.
Creates a work environment in which others feel comfortable sharing thoughts and feedback.
Shows awareness of how own behavior impacts others and the work environment.
Encourages others to work together.
Models and empowers others to anticipate and respond to customer/stakeholder preferences and feedback.
Clearly explains policies in ways that create strong customer/stakeholder relationships.
Monitors customer/stakeholder satisfaction and takes appropriate action.
Resolves customer/stakeholder issues and concerns raised by others.
Creates an environment where everyone is valued and included.
Models and coaches others on representing the Company culture of service, opportunity, respect, and fair treatment.
Acts when others are treated unfairly or are not valued and respected for their unique skills.
Looks for and uses ideas and opinions from diverse sources.
Attracts, develops, and retains a multicultural and multigenerational workforce.
Gives all associates the opportunity to achieve their full potential.
Organizes activities that promote inclusion.
Maintains an awareness of changing customer/stakeholder and associate characteristics.
Generating Talent and Organizational Capability
Ensures the work is organized so it can be effectively completed.
Continuously improves work processes.
Brings together the appropriate mix of associate knowledge and skills to complete work.
Coaches others on scope of technical decisionmaking authority.
Uses meetings and other forums to regularly communicate status of work.
Provides, seeks, and acts on constructive feedback.
Develops others by identifying needs and providing resources in area of expertise.
Uses professional networks to attract top talent in area of expertise.
Participates in the hiring process and ensures successful onboarding of new associates.
Models and coaches others on staying calm and focused during stressful situations.
Communicates to others why change is happening and how it impacts their work.
Models flexibility when managing multiple demands and changing priorities.
Provides resources that help others deal with change and challenges.
Adjusts team and own priorities when experiencing change or challenges.
Determines how change impacts stakeholders and communicates concerns to leadership.
Communication and Professional Demeanor
Clearly presents complex information using different methods.
Adapts communication style based on the audience.
Demonstrates active listening to ensure understanding.
Models and coaches others on appropriately interpreting verbal and nonverbal behavior.
Models and coaches others on displaying professionalism and gaining respect from others.
Problem Solving and Decision Making
Identifies issues and makes suggestions to solve complex problems affecting daily work.
Models and coaches others on breaking complex issues into manageable parts.
Looks for and shares information with others before making a decision.
Models and coaches others on identifying and evaluating alternatives and their implications before making decisions.
Involves and gains agreement from others when making key decisions.
Makes complex decisions and works with others to implement solutions in reasonable amount of time.
Learning and Applying Professional Expertise
Sets own career goals and identifies developmental areas for self and others.
Uses resources and challenging assignments to improve performance of self and others.
Gathers, shares, and uses information about industry and discipline trends and best practices.
Budgets for training to support associate development, as applicable.
Coaches and holds others accountable for professional growth.
Ensures others understand how their work impacts property and team performance.
Coaches others on the drivers of performance and their impact on key business and property metrics.
Shows an understanding of how different customer/stakeholder groups have different revenue potential.
Identifies innovative ways to improve, productivity, customer/stakeholder satisfaction, and profitability.
Maintains advanced technical knowledge and skills and models their use for others.
Models and promotes the appropriate use of facilities, equipment, and materials to perform the job.
Demonstrates and shares expertise in policies, procedures, and legal requirements.
Manages and completes complex technical assignments and coaches others on solving advanced technical issues.
Demonstrates and reinforces technical standards and processes to support work requirements.
Identifies innovative technical approaches and communicates how they can improve processes or business functioning.
Building and Contributing to Teams
Promotes teamwork by explaining how each associate supports shared goals.
Builds commitment to team goals by explaining how they support department and property success.
Works with team members to solve issues and make decisions that impact them.
Manages disagreements among team members.
Recognizes department, team, and individual achievements.
Driving for Results
Creates a team environment that encourages accountability, high standards, and innovation.
Makes sure others understand performance expectations.
Sets and tracks goal progress for self and others.
Monitors the work of others to ensure it is completed on time and meets expectations.
Breaks down barriers so team members can accomplish their work.
Planning and Organizing
Prioritizes group activities based on importance, urgency, and impact to goals.
Manages team workload and delegates assignments appropriately.
Ensures team members have the equipment, materials, and other resources needed to accomplish their work.
Avoids conflicts when setting project timelines and communicates key milestones and deadlines to others.
Marriott International is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Marriott International does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws.